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Μικρές αναπάντεχες ευκαιρίες | thess.gr

Μικρές αναπάντεχες ευκαιρίες

January 10, 2011  |   Filed under: Τουρισμός  |   Posted by:

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Μερικές φορές εμφανίζονται μπροστά σου ευκαιρίες αναπάντεχες από πηγές που δεν περίμενες. Είναι αυτές τις ευκαιρίες που δεν πρέπει να αφήνεις να πάνε χαμένες.
Την Παρασκευή 7/1 οι New York Times συμπεριέλαβαν την Θεσσαλονίκη σαν μία από τις πόλεις που κάποιος πρέπει να επισκεφθεί το 2011. Η εφημερίδα παρουσιάζει την Θεσσαλονίκη σαν μία πόλη που πρωτοπορεί πολιτιστικά και πως η εκλογή του νέου δημάρχου και τα σχέδια του για τον πολιτισμό και τουρισμό κάνουν την πόλη πιο ελκυστική από ποτέ.  Δεν έχει ιδιαίτερη σημασία αν το σκεπτικό έχει απόλυτη συνάφεια με την πραγματικότητα αλλά αυτό που έχει σημασία είναι η νέα δημοτική αρχή να μην αφήσει αυτή την ευκαιρία να πάει χαμένη. Οι αγγλοσάξονες λατρεύουν τέτοιου είδους λίστες και τις λαμβάνουν υπόψιν τους.

Μια επιπλέον καταχώρηση ή άρθρο στην ίδια εφημερίδα σίγουρα θα βοηθούσε να καθιερωθεί η Θεσσαλονίκη σαν ιδέα τουριστικού προορισμού στους αναγνώστες της αλλά ακόμη και η αναφορά ότι η πόλη θεωρείται ‘καυτός’ τουριστικός προορισμός από τους NYT σε διαφημιστικές καταχωρήσεις του δήμου σίγουρα θα βοηθούσε. Τρόποι για να εκμεταλλευτεί κάποιος μια τέτοια ευκαιρία σίγουρα υπάρχουν πολλοί ,με μικρό ή μεγάλο κόστος, αλλά σίγουρα δεν πρέπει έστω και αυτή η μικρή και αναπάντεχη ευκαιρία να πάει χαμένη. Ιδού πεδίο δόξης λαμπρό για τον νέο αντιδήμαρχο Πολιτισμού και Τουρισμού Σπύρο Πέγκα και την νέα δημοτική αρχή που θέλει να καταστήσει την πόλη σημαντικό τουριστικό προορισμό.

1 Responses to Μικρές αναπάντεχες ευκαιρίες

  1. Pingback: Η Θεσσαλονίκη στον Διεθνή Τύπο το 2011 | thess.gr